Matt Roberts · London

Leading UK-based OKR expert that embeds the OS and ways of working that build better companies.

The priorities, operating cadence, structure and culture that move the numbers that matter, for companies scaling from tens to thousands of people.

For founders & senior leadership teams · post-raise → pre-exit

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Matt Roberts
2×
SaaS companies
founded
1
venture-backed
exit (trade sale)
10s–1,000s
team size scaled
through
100's
teams
advised
Previously venture-backed by Amadeus Capital Partners 500 Global

Hi there. In short, I'm a senior consultant and two-time SaaS founder with a venture-backed exit. I've spent the last eight years building operating systems inside companies from the tens to the low thousands of people, across multiple geographies. It's a wide range, but being able to see and operate at both ends is a huge advantage. Big companies want to be scrappier, and smaller ones want to scale. I get to help with both, and either way the job is the same: turn strategy into execution, and move the numbers that matter.

My skills are in diagnostics, facilitation, critical thinking and change management, and I'm developing high-level capabilities with AI agents and automation, which I treat as a strategy-execution problem rather than a procurement event.

Being straight about it

I'm AuDHD

That gives me ADHD drive and autistic depth, together. In practice, it means I take in a room, a business, or a tangle of a problem, and I see the shape of it fast: the connection nobody has named yet, the thing that is actually causing the thing everyone is arguing about.

A quirk to manage. The most valuable thing I do.

That's not a party trick. It's how I work. For most of my career I treated it as a quirk rather than the most valuable thing I do. This page is me being straight about it.

I see patterns. Across a conversation, a system, a whole organisation, I notice what connects to what, and where the real crux or lever is, versus the symptom everyone is busy fighting.

I think creatively. I make connections across things that don't obviously belong together. The ideas that work are usually the ones from the next field over.

I think in systems. I don't just see the problem in front of me. I see how it sits inside the bigger machine, what is upstream of it, and what will break if you pull this lever instead of that one.

How I work

DiscoveryI map the real system before prescribing anything. Diagnostics first, so we fix the crux, not the symptom everyone is busy fighting.
Team skills trainingI build capability into the team, not dependency on me. The operating skills get installed so the system keeps running after I have gone.
Workshop facilitationThe right people in a room, producing decisions, alignment and momentum, not just discussion.
Regular coachingAn ongoing cadence with founders and leaders: the loops and accountability that keep it moving between sessions.

When you have worn as many hats over as many decades as I have, and consulted for as many companies, that is a lot of context to call on. It is what makes the business operating systems I help architect, and frameworks like OKRs, integrated and cohesive by design.

The actual work

What I set up for leaders

01
OKRs used exceptionally wellNot the basic version you read about. The version that fits the org you actually are: the stage, the market, the runway, the ambition, the behaviours people need to show, and all the other nuances that make a huge difference to how you use them.
02
The operating rhythmBuild or optimise the cadence: weekly and quarterly business reviews, OKRs, goal-tracking and cross-functional alignment across every geography.
03
The company brainDesign the AI-native information architecture and knowledge flows so the right people know the right things at the right time, across every team and time zone.
04
SLT/founder leverageShape the priorities of the CEO, the SLT and the founders, filter what reaches them, and drive what leaves their desk through to completion. Make them measurably more effective.
05
Communication infrastructureDefine how decisions get made, documented, communicated and followed through at scale, internally and externally.
06
Patterns into systemsWherever the company repeats itself, find the pattern, build the process or the agent that runs it, and get out of the way.
07
Connective tissueMake it easy to spot misalignment between teams and geographies before it becomes a problem.
08
The KPI and metrics modelsMaintain the metrics layer that sits alongside OKRs, with dashboards and metrics packs that are easy to reach, plus the structured artefacts like reports that leaders actually read.
My first introduction to Matt was reading his book. When we met him, he was not what we expected. Less formal, and much more interested in our business and people than we expected. Over the weeks and months, he helped us sharpen our strategy and adopt OKRs. Both are definitely behind our much higher growth rate. We have stayed in touch, and I look forward to catching up enormously.

Ashley Heather · Building Materials Nationwide

Core strengths

Operating Rhythm: WBRs, QBRs, Cadence
OKRs & Goal-Tracking at Scale
AI-Native Operating Models
Founder Leverage & Prioritisation
Information Architecture & Knowledge Flow
Cross-Functional & Multi-Geo Alignment
Investor Relations & Board Comms
Turning Repeated Patterns into Systems
Org Design & Team Topologies
Fundraising, M&A & Exit

AI-native toolkit

AI Agents & Automation
LLM Workflows
Pre-Reads & Action Tracking
Decision Logs
Metrics Pipelines
Natural-Language Dashboards

Experience

Co-Founder, ZOKRI: Strategy & OKR Consultancy

2018 to present

  • Built and ran the strategy-to-execution engine at the core of the business: translating leadership intent into OKRs, an operating cadence, and clear, accountable ownership across client organisations.
  • Consulted directly with senior leadership teams of organisations ranging from tens to several thousand people on strategy, OKRs and culture.
  • Recruited, trained and led the consulting team, and productised the methodology.

Co-Founder, Linkdex: Venture-backed enterprise SEO SaaS

2009 to 2016

  • Founded and scaled an enterprise SaaS platform from zero to an international enterprise customer base.
  • Raised venture funding from institutional investors, including Amadeus Capital Partners and 500 Global.
  • Built and led the company across product, engineering, marketing and sales.
  • Led the business through to a successful trade sale.

Earlier career: ad agencies, digital marketing agencies

Leadership and commercial roles

  • Leadership across marketing agencies and commercial functions, building the operating foundation for two subsequent SaaS ventures.

Common questions

What does Matt Roberts do?

Matt is a senior strategy and OKR consultant and a two-time SaaS founder with a venture-backed exit, based in London. He turns strategy into execution: the priorities, operating cadence, structure and culture that move the numbers that matter.

What size of company does Matt work with?

Anywhere from the tens to the low thousands of people. It's a wide range, but being able to see and operate at both ends is a real advantage: big companies want to be scrappier, and smaller ones want to scale.

How does Matt work with clients?

Through discovery, team skills training, workshop facilitation and regular coaching. He maps the real system first, then builds capability into the team so it keeps running.

What does Matt set up for leaders?

OKRs used exceptionally well and fitted to the org you actually are, the operating rhythm of business reviews and goal-tracking, an AI-native information architecture, founder leverage, the communication infrastructure for how decisions get made and followed through, repeated patterns turned into systems or agents, and the KPI and metrics models that sit alongside OKRs.

What is Matt's background?

Matt co-founded ZOKRI, a strategy and OKR consultancy, and previously co-founded Linkdex, a venture-backed enterprise SaaS platform funded by Amadeus Capital Partners and 500 Global, which he led through to a trade sale.

What does being AuDHD mean for how Matt works?

AuDHD means Matt has ADHD and autism together: ADHD drive and autistic depth. In practice he reads a business or a problem quickly and sees the real crux or lever, not just the symptom everyone is arguing about.

How can I work with Matt?

You can book a meeting with Matt directly via his calendar.

Let's find the shape of it.

If something in your business isn't moving the way it should, a first conversation usually surfaces the real lever fast.

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