Matt Roberts · London
The priorities, operating cadence, structure and culture that move the numbers that matter, for companies scaling from tens to thousands of people.
For founders & senior leadership teams · post-raise → pre-exit
Hi there. In short, I'm a senior consultant and two-time SaaS founder with a venture-backed exit. As a consultant, I turn strategy into execution: the priorities, the operating cadence, the structure and the culture that move the numbers that matter, for companies anywhere from the tens to the low thousands of people. It's a wide range, but being able to see and operate at both ends is a huge advantage. Big companies want to be scrappier, and smaller ones want to scale. I get to help with both.
My skills are in diagnostics, facilitation, critical thinking and change management, and I'm developing high-level capabilities with AI agents and automation, which I treat as a strategy-execution problem rather than a procurement event.
Being straight about it
That gives me ADHD drive and autistic depth, together. In practice, it means I take in a room, a business, or a tangle of a problem, and I see the shape of it fast: the connection nobody has named yet, the thing that is actually causing the thing everyone is arguing about.
A quirk to manage. The most valuable thing I do.
That's not a party trick. It's how I work. For most of my career I treated it as a quirk rather than the most valuable thing I do. This page is me being straight about it.
I see patterns. Across a conversation, a system, a whole organisation, I notice what connects to what, and where the real crux or lever is, versus the symptom everyone is busy fighting.
I think creatively. I make connections across things that don't obviously belong together. The ideas that work are usually the ones from the next field over.
I think in systems. I don't just see the problem in front of me. I see how it sits inside the bigger machine, what is upstream of it, and what will break if you pull this lever instead of that one.
When you have worn as many hats over as many decades as I have, and consulted for as many companies, that is a lot of context to call on. It is what makes the business operating systems I help architect, and frameworks like OKRs, integrated and cohesive by design.
A way to work together
Some teams don't need another advisor who shows up once a month. They need someone in the engine room with them, holding the operating system together week to week. That's the Fractional Chief of Staff role. I sit alongside you as the person who turns decisions into motion, keeps the cadence honest, and makes sure the things everyone agreed to actually happen.
My first introduction to Matt was reading his book. When we met him, he was not what we expected. Less formal, and much more interested in our business and people than we expected. Over the weeks and months, he helped us sharpen our strategy and adopt OKRs. Both are definitely behind our much higher growth rate. We have stayed in touch, and I look forward to catching up enormously.
Ashley Heather · Building Materials Nationwide
Matt is a senior strategy and OKR consultant and a two-time SaaS founder with a venture-backed exit, based in London. He turns strategy into execution: the priorities, operating cadence, structure and culture that move the numbers that matter.
Anywhere from the tens to the low thousands of people. It's a wide range, but being able to see and operate at both ends is a real advantage: big companies want to be scrappier, and smaller ones want to scale.
Through discovery, team skills training, workshop facilitation and regular coaching. He maps the real system first, then builds capability into the team so it keeps running.
Matt co-founded ZOKRI, a strategy and OKR consultancy, and previously co-founded Linkdex, a venture-backed enterprise SaaS platform funded by Amadeus Capital Partners and 500 Global, which he led through to a trade sale.
AuDHD means Matt has ADHD and autism together: ADHD drive and autistic depth. In practice he reads a business or a problem quickly and sees the real crux or lever, not just the symptom everyone is arguing about.
You can book a meeting with Matt directly via his calendar.
If something in your business isn't moving the way it should, a first conversation usually surfaces the real lever fast.
Book a meeting →